About Us
We didn't start in marketing.
We started on the buying side.
BG Collaborative was founded by Jason and Natalie Renatti — two people who spent over two decades making vendor decisions, sourcing deals, and running revenue organizations across multiple industries. We know how purchasing decisions get made, how budgets get approved, and what it takes to earn the call. We've been the client.
Jason has 14+ years of experience building and running revenue organizations — starting in mortgage banking, moving into real estate investment and capital markets, and ultimately founding and leading multiple sales teams from the ground up. He's been on the buying side of vendor relationships for two decades.
He founded BGCollaborative after seeing the same pattern across every industry he worked in: great companies with no predictable pipeline, relying on referrals and hoping the phone rings. He built BGC to solve that — with a system that works whether you're selling to property managers, HR directors, CFOs, or procurement teams.
"I've been the person awarding contracts, approving vendors, and deciding who gets the call back. That experience doesn't just inform how we write outreach — it changes who we target and what we say."
Natalie holds an MBA and began her career in the pharmaceutical industry before transitioning into marketing leadership across real estate, capital markets, and B2B service businesses. She's spent over a decade building brand strategy, marketing systems, and outreach programs for growth-stage companies.
At BGCollaborative, Natalie leads brand, messaging, and campaign strategy — ensuring the outreach we run on your behalf is positioned correctly, written to convert, and consistent with how your best prospects actually make decisions.
"Our edge isn't a software tool or a clever script — it's that we've sat across from the exact people we're now getting on your calendar. That context changes everything about how we write outreach and who we target."